A comprehensive digital media initiative developed for Jariwala Women's Hospital and Embrion IVF, Ahmedabad combining podcast episodes, community events, and social media engagement to create an empowering platform focused on women's health education and community building.

My Approach

As Project Manager for The XXperiment, I implemented a structured approach to transform a healthcare institution's vision into a vibrant multimedia platform. Key responsibilities included:

• Developing a comprehensive design system and brand guidelines

• Managing a diverse team of designers, editors, cinematographers, and content creators

• Coordinating shoots, guest appearances, and content production

• Overseeing the creation of engaging social media content, achieving over 5,000 views per post organically

• Establishing a hyperlocal audience base through strategic content planning and community engagement

Vision and Innovation

The XXperiment reimagines how healthcare institutions connect with their communities by creating a dynamic content platform addressing women's health holistically. This innovative approach combines:

• In-depth podcast discussions on physical health, mental wellbeing, and social issues

• Interactive community events and expert panels

• Engaging social media content to build a loyal, local audience

Identifying Unique Challenges

• Balancing medical and scientific accuracy with engaging, accessible content

• Coordinating multiple creative professionals with different workflows

• Building a hyperlocal audience base in a crowded digital landscape

• Developing sustainable revenue streams while maintaining content integrity

Resolving Complex Problems

• Implemented a robust content strategy pairing medical professionals with skilled communicators

• Developed clear design guidelines enabling cohesive content across platforms

• Curated a strategic mix of digital content and in-person events to build local engagement

• Established multiple revenue streams including sponsorships, merchandise, and premium content

User-Centric Design

• Created content formats addressing different learning styles and attention spans

• Developed a visual identity balancing medical professionalism with approachability

• Coordinated shoots in non-clinical environments to create an inviting visual language

Meeting User Needs

• Provided accessible, trustworthy women's health information through engaging formats

• Created meaningful connections between the hospital and potential patients

• Curated expert guests and topics based on community feedback and interests

• Implemented a hybrid approach of digital content and in-person events for multiple engagement touchpoints

Conclusion

As Project Manager for The XXperiment, I transformed Jariwala Women's Hospital and Embrion IVF's community outreach vision into a vibrant, engaging multimedia platform. By developing robust design systems, coordinating diverse creative teams, and implementing strategic content planning, we've created posts garnering over 5,000 views (average) organically while establishing a strong hyperlocal foundation. This initiative demonstrates how healthcare institutions can move beyond traditional marketing to create meaningful community engagement through thoughtful content creation and authentic storytelling.